Updated: Oct 18, 2021
SEO is important for business because it provides organizations with the visibility they need to attract customers during this digital era. More than 75% of customers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition, so its very essential to have SEO configured properly.
Before we begin lets see what exactly is SEO
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid ( known as "organic") search engine results.
SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume.
When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
Why SEO is Important?
The majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to searchers, and receive way more clicks than paid advertisements. For example, of all searches, only ~20% of people click on paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time, ie it compounds and can reward us greatfully. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can grow over time, whereas advertising needs continuous funding to send traffic to your site. (which in long term is not sustainable)
Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.
And SEO is cost-effective. Big corporations and funded startups can spend large amounts of money on paid traffic. If you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.
Have you deviced your SEO stratergy yet?